Jane Packer Branding

 Logo 1

 Logo 2

 Wrapping 1

 Wrapping 2

Memory 1 

Memory 2

Jane Packer is one of the most influential floral designers of our time. She has shops and schools in London, New York, Tokyo and Seoul. During the 2nd year of university we teamed up and allocated tasks. Our goal was to create a fitting design for Jane Packer's flagship store in London. My task was to upgrade the brand without straying far from its original concept. This was difficult as the brand already has a deep history. One of my hopes was to modernize and make the brand more accessible to a wider range of clients.

The original logo is of three tulips, I took this very literally and exchanged the tulip print with photographs (scans of tulips). The outcome is very sensual and also has a hint of botanical art. I also attempted various types of wrapping, some of the best examples are bellow, they use the original logo repeated on a black background, that suggest a very trendy simplistic approach. Finally to tie in with the interior that other members had designed I suggested the use of customer's private photos to be displayed in the shop and used as tags on gifts. Flowers are given to people during events, and hold fond memories, the use of photos of loved ones brings a personal touch to the brand expressing the designer's wish to bring happy memories through her floral art.

During the summer I plan on attempting a shop design to accommodate this branding. Keep checking the blog for when I post my design.    

http://www.jane-packer.co.uk/